Digital Marketing Blog
Everybody Lies – Including Your Prospects
Gregory House, M.D. never believed anything his patients told him because, according to him, "everybody lies." House, M.D. was a U.S. television show from 2004 through 2012. The show's main character, Dr. Gregory House, was (according to Wikipedia) "a pain...
Google’s Mobile-Friendly Algorithm Update Is Coming
For those digital marketing professionals who've been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the course...
2015 Control System Integrators Digital Marketing Benchmark Report
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...
Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe
SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...
6 Outbound Marketing Graphs You Need to See for 2015
In my last blog post, I talked about how you can accelerate your inbound marketing efforts by combining them with outbound marketing tactics. Business Insider just released its 2014 Future of Digital slide deck. I've reviewed it, and it reveals a ton of hard data to...
Combine Outbound Marketing Tactics With Inbound Strategies
By now, all of the digital marketing world has heard of inbound marketing and most have given it a shot in one form or another. And many of them are finding its promises elusive. The premise makes complete sense: Produce great content, optimize it for search, share it...
Social Media Comes Full Circle at the NHHTC TechOut 2014
Last night, I had the pleasure of attending the New Hampshire High Tech Council's third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular made me think about where we are in social media in 2014 and how...
Top Lesson from #INBOUND14: Filling a Leaky Bucket [Slideshare]
Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot's annual INBOUND conference this week. This event has seen incredible growth over...
What Enabled the Market Basket Victory?
Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, "I told you so." He's much too polite to say it out loud, but he's almost certainly thinking it. Because that's the first thing I thought this morning after...
SlideShare PRO Features Will Soon Be Free
The timing on this is truly spooky. I logged into the Authentia SlideShare account this morning to take a look at the statistics for our latest upload, The Finely Tuned Sales and Marketing Machine. I was pleasantly surprised that it received more than 600 views in...