Download the 2015 Control System Integrator Digital Marketing Benchmark Report
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
- Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
- Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
- Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
- Social Media: Does the website connect with multiple, active and engaged social media channels?
- Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
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