by Jon DiPietro | May 5, 2014 | Content Marketing
Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you...
by Jon DiPietro | Apr 17, 2014 | Digital Marketing
The Heartbleed Bug is not specifically a digital marketing topic. However, I’m covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that they will be particularly vulnerable to this bug. Second,...
by Jon DiPietro | Mar 26, 2014 | Search Engine Marketing
[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It’s a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them....
by Jon DiPietro | Mar 12, 2014 | Conversion Rate Optimization
There are three basic metrics that determine how much revenue your e-commerce website will generate. It’s important to look at each one and maximize their performance. The good news is that they’re not additive, they’re multiplicative. That means...
by Jon DiPietro | Mar 6, 2014 | Content Marketing
We held our inaugural webinar this past Tuesday, Blogging for Business. It was a huge success and the first in an ongoing series of marketing & sales webinars we’ll be conducting. Our next topic will be SMB Guide to Prospecting With LinkedIn. Be on the...
