This session is a step-by-step walkthrough of the creation of five Facebook advertising campaigns utilizing different objectives and optimization approaches.After reviewing some Level One material, we’ll delve into advanced topics like the Facebook pixel, custom audiences, ads manager, chatbots, analytics, and more.Level Two begins with the Constituent Journey. We lay out the various stages a constituent needs to traverse in order to become a supporter to your cause. This is the foundation for the rest of the strategies and tactics in Level Two.
Similar to Facebook, we’ll cover the ad manager and walk through creating three different types of campaigns.
We take a deeper dive into persuasion techniques and tips for creating engaging online content, including photography and videography.
The final class in the series is a review of the strategy blueprint followed by a hands-on group exercise where you’ll build an issue campaign from start to finish.
The training begins by helping you “get your mind right.” We’ll discuss why social media probably doesn’t work the way you think it does and present a particularly relevant case study. We’ll also discuss the Social Cycle, which is the crucial 4-step process required for success on social media.
We review all of the fundamentals including profiles, pages, groups, Facebook live, Messenger, events, and how the news feed works. We’ll also look at common mistakes that are more common than you think.
We make sure you understand all of the mechanics of Facebook advertising: page authorization, ad accounts, and tools like the Facebook pixel, custom audiences, etc. You’ll learn the anatomy of an ad campaign and be introduced to several effective campaign strategies.
We review all of the fundamentals and provide tactics to build your audience and walk you through creating an ad campaign.
This module will teach you how to create effective content for organic and paid campaigns. We’ll discuss persuasion techniques and tactics for copywriting and visual design.
We begin by covering some security best practices to protect your digital profile. Then we’ll demonstrate some recommended tools for management, content creation, automation, and research & aggregation.