The training begins by helping you “get your mind right.” We’ll discuss why social media probably doesn’t work the way you think it does and present a particularly relevant case study. We’ll also discuss the Social Cycle, which is the crucial 4-step process required for success on social media.
We review all of the fundamentals including profiles, pages, groups, Facebook live, Messenger, events, and how the news feed works. We’ll also look at common mistakes that are more common than you think.
We make sure you understand all of the mechanics of Facebook advertising: page authorization, ad accounts, and tools like the Facebook pixel, custom audiences, etc. You’ll learn the anatomy of an ad campaign and be introduced to several effective campaign strategies.
We review all of the fundamentals and provide tactics to build your audience and walk you through creating an ad campaign.
This module will teach you how to create effective content for organic and paid campaigns. We’ll discuss persuasion techniques and tactics for copywriting and visual design.
We begin by covering some security best practices to protect your digital profile. Then we’ll demonstrate some recommended tools for management, content creation, automation, and research & aggregation.