Calendar

Jan
22
Tue
Digital Activism Level 1 – Content Essentials @ Americans for Prosperity Manchester
Jan 22 @ 6:30 pm – 8:30 pm

This a makeup class for Digital Activism Level One. This module will teach you how to create effective content for organic and paid campaigns. We’ll discuss persuasion techniques and tactics for copywriting and visual design.

Mar
26
Tue
Digital Activism Level 1 – Introduction @ Americans for Prosperity Manchester
Mar 26 @ 6:30 pm – 8:30 pm

The training begins by helping you “get your mind right.” We’ll discuss why social media probably doesn’t work the way you think it does and present a particularly relevant case study. We’ll also discuss the Social Cycle, which is the crucial 4-step process required for success on social media.

Apr
2
Tue
Digital Activism Level 1 – Facebook Essentials @ Americans for Prosperity Manchester
Apr 2 @ 6:30 pm – 8:30 pm

We review all of the fundamentals including profiles, pages, groups, Facebook live, Messenger, events, and how the news feed works. We’ll also look at common mistakes that are more common than you think.

Apr
9
Tue
Digital Activism Level 1 – Facebook Advertising @ Americans for Prosperity Manchester
Apr 9 @ 6:30 pm – 8:30 pm

We make sure you understand all of the mechanics of Facebook advertising: page authorization, ad accounts, and tools like the Facebook pixel, custom audiences, etc. You’ll learn the anatomy of an ad campaign and be introduced to several effective campaign strategies.

Apr
16
Tue
Digital Activism Level 1 – Twitter Essentials @ Americans for Prosperity Manchester
Apr 16 @ 6:30 pm – 8:30 pm

We review all of the fundamentals and provide tactics to build your audience and walk you through creating an ad campaign.

Apr
23
Tue
Digital Activism Level 1 – Content Essentials @ Americans for Prosperity Manchester
Apr 23 @ 6:30 pm – 8:30 pm

This module will teach you how to create effective content for organic and paid campaigns. We’ll discuss persuasion techniques and tactics for copywriting and visual design.

Apr
30
Tue
Digital Activism Level 1 – Digital Toolbox @ Americans for Prosperity Manchester
Apr 30 @ 6:30 pm – 8:30 pm

We begin by covering some security best practices to protect your digital profile. Then we’ll demonstrate some recommended tools for management, content creation, automation, and research & aggregation.