Calendar

Feb
5
Tue
Digital Activism Level 2 – The Constituent Journey @ Americans for Prosperity Manchester
Feb 5 @ 6:30 pm – 8:30 pm

Level Two begins with the Constituent Journey. We lay out the various stages a constituent needs to traverse in order to become a supporter to your cause. This is the foundation for the rest of the strategies and tactics in Level Two.

Feb
12
Tue
Digital Activism Level 2 – Mastering Facebook @ Americans for Prosperity Manchester
Feb 12 @ 6:30 pm – 8:30 pm

After reviewing some Level One material, we’ll delve into advanced topics like the Facebook pixel, custom audiences, ads manager, chatbots, analytics, and more.Level Two begins with the Constituent Journey. We lay out the various stages a constituent needs to traverse in order to become a supporter to your cause. This is the foundation for the rest of the strategies and tactics in Level Two.

Feb
19
Tue
Digital Activism Level 2 – Facebook Campaigns @ Americans for Prosperity Manchester
Feb 19 @ 6:30 pm – 8:30 pm

This session is a step-by-step walkthrough of the creation of five Facebook advertising campaigns utilizing different objectives and optimization approaches.After reviewing some Level One material, we’ll delve into advanced topics like the Facebook pixel, custom audiences, ads manager, chatbots, analytics, and more.Level Two begins with the Constituent Journey. We lay out the various stages a constituent needs to traverse in order to become a supporter to your cause. This is the foundation for the rest of the strategies and tactics in Level Two.

Feb
26
Tue
Digital Activism Level 2 – Mastering Twitter @ Americans for Prosperity Manchester
Feb 26 @ 6:30 pm – 8:30 pm

Similar to Facebook, we’ll cover the ad manager and walk through creating three different types of campaigns.

Mar
5
Tue
Digital Activism Level 2 – Mastering Content @ Americans for Prosperity Manchester
Mar 5 @ 6:30 pm – 8:30 pm

We take a deeper dive into persuasion techniques and tips for creating engaging online content, including photography and videography.

Mar
12
Tue
Digital Activism Level 2 – Master Class @ Americans for Prosperity Manchester
Mar 12 @ 6:30 pm – 8:30 pm

The final class in the series is a review of the strategy blueprint followed by a hands-on group exercise where you’ll build an issue campaign from start to finish.