by Jon DiPietro | Sep 19, 2014 | Conversion Rate Optimization
Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot’s annual INBOUND conference this week. This event has seen incredible growth...
by Jon DiPietro | Jul 29, 2014 | Conversion Rate Optimization
So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of...
by Jon DiPietro | Mar 12, 2014 | Conversion Rate Optimization
There are three basic metrics that determine how much revenue your e-commerce website will generate. It’s important to look at each one and maximize their performance. The good news is that they’re not additive, they’re multiplicative. That means...
