Stop Ceding Ground On the Battlefield of Ideas
Learn how to build and grow a movement using the web and social media with our Digital Activism training.
Professional Grade Strategies
Create a clear plan of action and execute it with confidence.
Clear the Fog
Stop feeling overwhelmed and unsure about using Facebook and Twitter.
Win Hearts and Minds
Lead a tribe of activists who will help you create the change you want to see.
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Have a question you need answered in an upcoming class? Want to see something particular demonstrated in a webinar or livestream? Use this form to let me know so I can build it into the program.
Live Classroom Training
If you’re a candidate for office or an activist leader, you’re probably looking for every advantage you can gain in order to get your message out and grow support for your cause. Social media has leveled the playing field like no other point in our history. If you don’t know how to harness its full potential, you’ll be ceding ground in the battle of ideas.
Are you confused or overwhelmed with social media? Are you unsure about how to design a successful strategy? Are you struggling to develop a reliable plan?
Jon DiPietro is a digital marketing expert, author of a book about social media, and co-founder of Candidate Boot Camp, an online learning platform that teaches local candidates how to run for office successfully. His Digital Activism training classes reveal the tools and proven strategies that digital marketing professionals use.
Hours of Instruction
This intro-level course covers all of the fundamentals and introduces strategies that will help you generate solid long-term results while avoiding short-term mistakes.
Module 1: Introduction
The training begins by helping you “get your mind right.” We’ll discuss why social media probably doesn’t work the way you think it does and
Module 2: Facebook Essentials
We review all of the fundamentals including profiles, pages, groups, Facebook live, Messenger, events, and how the news feed works. We’ll also look at common mistakes that are more common than you think.
Module 3: Facebook Advertising
We make sure you understand all of the mechanics of Facebook advertising: page authorization, ad accounts, and tools like
Module 4: Twitter Essentials
We review all of the fundamentals and provide tactics to build your audience and walk you through creating an ad campaign.
Module 5: Content Essentials
This module will teach you how to create effective content for organic and paid campaigns. We’ll discuss persuasion techniques and tactics for copywriting and visual design.
Module 6: Digital Toolbox
We begin by covering some security best practices to protect your digital profile. Then we’ll demonstrate some recommended tools for management, content creation, automation, and research & aggregation.
Module 1: The Constituent Journey
Level Two begins with the Constituent Journey. We lay out the various stages a constituent needs to traverse in order to become a supporter
Module 2: Mastering Facebook
After reviewing some Level One material, we’ll delve into advanced topics like
Module 3: Facebook Campaigns
This session is a step-by-step walkthrough of the creation of five Facebook advertising campaigns utilizing different objectives and optimization approaches.
Module 4: Mastering Twitter
Similar to Facebook, we’ll cover the ad manager and walk through creating three different types of campaigns.
Module 5: Mastering Content
We take a deeper dive into persuasion techniques and tips for creating engaging online content, including photography and videography.
Module 6: Master Class
The final class in the series is a review of the strategy blueprint followed by a hands-on group exercise where you’ll build an issue campaign from start to finish.
Build on the strategies and techniques presented in Level One to take your skills to the next level. You’ll learn how to apply the theory and best practices using hands-on examples.
What People Are Saying
Lots of useful information & helpful tips.
Training was well done and focused on resources readily available without the need for large sums of funding to support the online programs and apps.
Easy to follow information and examples. Very hands on and good breakdown of what works.
Jan 2019 – Level One makeup classes
Feb – Mar 2019 – Level Two
Apr – May 2019 – Level One
Custom training sessions available for your organization. For inquiries, fill out the contact form below…
Want to schedule your own customized training session? Jon is available for speaking engagements and/or training sessions for your organization. Reach out and let us know how we can accommodate your needs.