by Jon DiPietro | Aug 4, 2011 | Content Marketing
Inbound marketing begins and ends with content. But it can’t be any kind of content in order to be effective. In order for it to be all it can be, there are three specific traits it needs to have. Remarkable Content Dictionary.com defines...
by Jon DiPietro | Jul 25, 2011 | Content Marketing
I spent this past weekend at WordCamp Boston. If you use (or want to use) WordPress, this event the best use of $20 and 14 hours of your time you will ever spend. The event was well organized, the speakers were dynamic and interesting, and the presentations were...
by Jon DiPietro | Jan 19, 2011 | Content Marketing
Under the cover darkness on a snowy March evening in 1984, a fleet of moving trucks pulled into the headquarters of the Baltimore Colts and proceeded to load up everything from the tackling dummies to office chairs and move everything to Indianapolis. While rumors had...
by Jon DiPietro | Aug 3, 2010 | Content Marketing
It’s very difficult to “un-know” what we know. This makes it really challenging to communicate effectively. Sometimes is causes us to talk over the heads of our audience when we assume they posses knowledge they don’t. Other times, it means...
by Jon DiPietro | May 23, 2010 | Content Marketing
There is an old saying that goes, “If you have a story, tell it. If you don’t, write it.” Many non-fiction writers (I’m looking at you, engineers and scientists) ignore the power of storytelling when creating a presentation or writing a white...
by Jon DiPietro | May 14, 2010 | Content Marketing
Many non-profits still use personal or work email accounts for sending communications to their members. There are lots of reasons why this is a bad idea, none the least of which is that there are excellent solutions available for free. [slideshare...
