by Jon DiPietro | Nov 20, 2014 | Content Marketing
By now, all of the digital marketing world has heard of inbound marketing and most have given it a shot in one form or another. And many of them are finding its promises elusive. The premise makes complete sense: Produce great content, optimize it for search,...
by Jon DiPietro | Aug 20, 2014 | Content Marketing
The timing on this is truly spooky. I logged into the Authentia SlideShare account this morning to take a look at the statistics for our latest upload, The Finely Tuned Sales and Marketing Machine. I was pleasantly surprised that it received more than 600 views in...
by Jon DiPietro | Aug 1, 2014 | Content Marketing
If you’re responsible for content marketing, you probably would use all the help you can get promoting it (not to mention productivity tips to help you save time). When you’re part of a company or team, it’s common to send out an email notification...
by Jon DiPietro | May 13, 2014 | Content Marketing
You’ve created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don’t tell the world. Kind of like the Doomsday Machine from the movie Dr. Strangelove. This content...
by Jon DiPietro | May 5, 2014 | Content Marketing
Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you...
by Jon DiPietro | Mar 6, 2014 | Content Marketing
We held our inaugural webinar this past Tuesday, Blogging for Business. It was a huge success and the first in an ongoing series of marketing & sales webinars we’ll be conducting. Our next topic will be SMB Guide to Prospecting With LinkedIn. Be on the...
