by Jon DiPietro | Feb 18, 2014 | Content Marketing, Webinars
We’re launching a free webinar series to help marketers and business owners improve their Internet marketing skills. We’ll be running them every two weeks and the first in our series will be Blogging for Business on March 4, 2014 at 1pm ET. Register...
by Jon DiPietro | Jan 28, 2014 | Content Marketing
In an internet marketing environment saturated with blogs of every description, it’s an excellent idea to use whatever blogging tools are at your disposal to make your content stand out. More and more businesses are taking advantage of blogging as a means of...
by Jon DiPietro | Dec 8, 2013 | Content Marketing, Inbound Marketing Inquirer
I’m not beneath saying, “I told you so.” Just two weeks ago, I gave you 4 reasons why content marketing works. Nearly 3 years ago, I wrote an article explaining that customer liberation – not piracy – was responsible for the decline in...
by Jon DiPietro | Dec 1, 2013 | Content Marketing, Inbound Marketing Inquirer
The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the...
by Jon DiPietro | Nov 24, 2013 | Content Marketing, Inbound Marketing Inquirer
Content is the fuel that propels any inbound marketing effort. A consistent, well-written blog and/or email newsletter results in a loyal audience that is eager to hear what you have to say and tends to share it with others (hint, hint). A high quality, well-promoted...
by Jon DiPietro | Nov 3, 2013 | Content Marketing, Inbound Marketing Inquirer
I’m traveling this week, attending the annual ISA (International Society of Automation) Fall Leaders’ Meeting. The Society is about to launch a brand new website and we were talking about the new blogging capability we’ll have. Several people asked...
