free blogging webinarWe’re launching a free webinar series to help marketers and business owners improve their Internet marketing skills. We’ll be running them every two weeks and the first in our series will be Blogging for Business¬†on March 4, 2014 at 1pm ET.

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Blogging for Business

There are lots of reasons why blogging is critical to internet marketing success. It establishes thought leadership, fosters a sense of reciprocity (if you do something nice for me, I want to do something nice for you), and greatly improves your website’s search engine optimization. There’s simply no more powerful (and cost-effective) tool for increasing traffic and conversions on your website.

But here’s the thing. Blogging looks easier than it really is. You need three ingredients to have a successful business blog:

  1. A Solid Plan. The webinar will help you set proper expectations for your effort and map out some of the tools you’ll need to be successful. We’ll discuss how to balance quantity with consistency and provide some extremely helpful tips for making sure you can generate a consistent stream of blog ideas.
  2. Publishing Skills. Business blogging requires a tricky balance of journalistic and marketing skills. We’ll talk about the importance of storytelling and cover some important writing tips to attract readers to your blog and then get them to stick around.
  3. Promotion. If a blog post gets published and nobody reads it, does it make a sound? Of course not. The whole point of blogging for business is to generate opportunities, so if your blog isn’t being read then you’re wasting the effort. The webinar will provide some pointers for growing your blog readership.

Special Bonus

The number one excuse for not blogging is that people don’t have time. In reality, you probably can’t afford not to invest the time but that’s a topic for another day. The number two excuse why people don’t blog is that they don’t know what to blog about. Particularly in a business environment, they tend to confuse blogging with diary-writing. They’re not sure what topics will resonate with their target market segment.

Blogging Idea GeneratorThat’s why I created a worksheet that helps walks you through a process to generate 75+ blog ideas in 15 minutes. Registrants will receive this bonus content after the webinar is aired.

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Ask Us Questions!

If you have any specific questions you’d like to have answered on the webinar, feel free to post them in the comments below and we’ll do our best to address them.