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Everybody Lies – Including Your Prospects

Everybody Lies – Including Your Prospects

by Jon DiPietro | Jun 25, 2015 | Digital Marketing

Gregory House, M.D. never believed anything his patients told him because, according to him, “everybody lies.” House, M.D. was a U.S. television show from 2004 through 2012. The show’s main character, Dr. Gregory House, was (according to Wikipedia)...
Google’s Mobile-Friendly Algorithm Update Is Coming

Google’s Mobile-Friendly Algorithm Update Is Coming

by Jon DiPietro | Mar 30, 2015 | Search Engine Marketing

For those digital marketing professionals who’ve been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the...

2015 Control System Integrators Digital Marketing Benchmark Report

by Jon DiPietro | Mar 23, 2015 | Digital Marketing

With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...

Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe

by Jon DiPietro | Feb 24, 2015 | Digital Marketing

SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...

6 Outbound Marketing Graphs You Need to See for 2015

by Jon DiPietro | Dec 10, 2014 | Outbound Marketing

In my last blog post, I talked about how you can accelerate your inbound marketing efforts by combining them with outbound marketing tactics. Business Insider just released its 2014 Future of Digital slide deck. I’ve reviewed it, and it reveals a ton of hard...
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