by Jon DiPietro | Jun 25, 2015 | Digital Marketing
Gregory House, M.D. never believed anything his patients told him because, according to him, “everybody lies.” House, M.D. was a U.S. television show from 2004 through 2012. The show’s main character, Dr. Gregory House, was (according to Wikipedia)...
by Jon DiPietro | Mar 23, 2015 | Digital Marketing
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...
by Jon DiPietro | Feb 24, 2015 | Digital Marketing
SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...
by Jon DiPietro | Aug 12, 2014 | Digital Marketing
Let’s face it. It’s hard to have a highly evolved digital marketing strategy when the goal posts get moved all of the time. Nevertheless, staying competitive requires that organizations be nimble and ever more sophisticated in their marketing approaches. Effective...
by Jon DiPietro | May 8, 2014 | Digital Marketing
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound...
by Jon DiPietro | Apr 17, 2014 | Digital Marketing
The Heartbleed Bug is not specifically a digital marketing topic. However, I’m covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that they will be particularly vulnerable to this bug. Second,...
