by Jon DiPietro | Sep 8, 2013 | Content Marketing, Inbound Marketing Inquirer
Just two days ago, tech news aggregator Techmeme announced that it was going to start rewriting the headlines of stories that it presented on its site. This is a significant development because it blurs the line between the roles of reporting and aggregating. A site...
by Jon DiPietro | Jul 28, 2013 | Content Marketing, Inbound Marketing Inquirer
Writing a business blog is hard work. When I see businesses – especially small businesses – put in the effort, my heart sings! But when they do it in a way that makes all of that effort a complete waste of their time, it breaks my heart! Unlike Neidermeyer...
by Jon DiPietro | Jul 5, 2013 | Content Marketing
I’ve read a lot of stuff about writing. And I’ve written a lot of stuff about reading. I’ve studied the art of presenting. As a blogger, author and public speaker, I’m constantly on a quest to improve my communication skills. After all,...
by Jon DiPietro | Jul 1, 2013 | Content Marketing
How are you surviving on this first day after the demise of Google Reader? Given the paltry adoption rate of RSS in general, you probably never noticed. But this was quite a personal ordeal for me for two reasons. First, I’m not one of those people who fears...
by Jon DiPietro | Jun 29, 2013 | Content Marketing
Content marketing is hard work. How can you make sure you’re getting the most return on that effort? It takes time and a whole lot of creative energy to come up with a constant stream of good ideas for remarkable articles. In some ways, it doesn’t matter...
by Jon DiPietro | Apr 29, 2013 | Content Marketing
Arguably, the biggest challenge for inbound marketers is coming up with a steady stream of content marketing ideas. The unfortunate truth is that we’re not all Seth Godin, who seems to effortlessly come up with insightful observations every single day. I was...