by Jon DiPietro | Dec 29, 2013 | Inbound Marketing Inquirer
I thought I’d wrap up the year with a retrospective look back at the top posts from this blog. If you’re a newcomer, then this is your chance to see what you’ve missed and if not, then it’s an opportunity to see which posts resonated most with...
by Jon DiPietro | Dec 15, 2013 | Inbound Marketing Inquirer, Inbound Marketing Strategy
This morning I started up a new fitness program. I went “all in,” so to speak. Bought the DVDs. Did the fitness test. Recorded my weight and body fat percentage. Downloaded the mobile app. Added workouts to my calendar. There are very specific reasons why...
by Jon DiPietro | Dec 8, 2013 | Content Marketing, Inbound Marketing Inquirer
I’m not beneath saying, “I told you so.” Just two weeks ago, I gave you 4 reasons why content marketing works. Nearly 3 years ago, I wrote an article explaining that customer liberation – not piracy – was responsible for the decline in...
by Jon DiPietro | Dec 1, 2013 | Content Marketing, Inbound Marketing Inquirer
The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the...
by Jon DiPietro | Nov 24, 2013 | Content Marketing, Inbound Marketing Inquirer
Content is the fuel that propels any inbound marketing effort. A consistent, well-written blog and/or email newsletter results in a loyal audience that is eager to hear what you have to say and tends to share it with others (hint, hint). A high quality, well-promoted...
by Jon DiPietro | Nov 10, 2013 | Inbound Marketing Inquirer, Search Engine Marketing
Organic Search Engine Marketing used to be so straightforward. Make sure your on-page signals (URL, title, headings, alt text, keyword density, etc.) were good and then generate back-links with optimized anchor text. Alas, those days are long gone. Google’s...
