by Jon DiPietro | Jan 30, 2013 | Search Engine Marketing
You’ve probably heard this joke before: Two hikers walking through the woods come across a hungry bear. One of the hikers immediately drops to his knees and pulls a pair of sneakers out of his backpack. As he quickly removes his hiking boots in favor of the...
by Jon DiPietro | Oct 11, 2012 | Search Engine Marketing
Google published a really good video titled “SEO for startups in 10 minutes.” It provides a great review of what a company needs to do when launching a new website. However, it’s also a nice checklist anyone can use in order to audit their own search...
by Jon DiPietro | Oct 3, 2012 | Search Engine Marketing
Over the past couple of months, I’ve been speaking with a business owner who has outsourced her search engine optimization. The good news is that they earned her several number one rankings for some important keywords. The bad news is that they broke almost...
by Jon DiPietro | Jun 30, 2011 | Search Engine Marketing
“I’ve said it before and I’ll say it again. Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” This sage advice comes to us from the wise and prescient Ferris Bueller. In a world where strategic...
by Jon DiPietro | Feb 21, 2011 | Search Engine Marketing
Jeff Atwood said (loudly) what many others were thinking: That there was “Trouble in the house of Google.” Then Matt Cutts told us that Google was tweaking their algorithm to do better at excluding content farms and then announced a Chrome extension to...
by Jon DiPietro | Sep 9, 2010 | Search Engine Marketing
Google is moving the goal posts again. This is not a complaint, but an observation. This post isn’t about the ins and outs of their new Instant Search feature going live. There are lots of bloggers taking the opportunity to opine about the irrelevance of SEO or...
