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Sun Tzu and the Art of Internet Marketing (Part 3)

by Jon DiPietro | Sep 13, 2012 | Inbound Marketing Strategy

This post is Part Three in a series. Read Part Two. At peace negotiations in Hanoi between US Colonel Harry G. Summers, Jr. and his North Vietnamese counterpart, Colonel Tu, Summers quipped, “You know, you never beat us on the battlefield.” Tu replied,...

Sun Tzu and the Art of Internet Marketing (Part 2)

by Jon DiPietro | Sep 12, 2012 | Inbound Marketing Strategy

This post is Part Two in a series. Read Part One. At peace negotiations in Hanoi between US Colonel Harry G. Summers, Jr. and his North Vietnamese counterpart, Colonel Tu, Summers quipped, “You know, you never beat us on the battlefield.” Tu replied,...

Sun Tzu and the Art of Internet Marketing (Part 1)

by Jon DiPietro | Sep 11, 2012 | Inbound Marketing Strategy

This post is Part One in a series. At peace negotiations in Hanoi between US Colonel Harry G. Summers, Jr. and his North Vietnamese counterpart, Colonel Tu, Summers quipped, “You know, you never beat us on the battlefield.” Tu replied, “Well,...

Power Nazi Misses a Golden Marketing Opportunity? [Inbound Marketing Lessons]

by Jon DiPietro | Jul 2, 2012 | Inbound Marketing Strategy

I am frequently critical of the print publishing industry. Sigh. Here we go again! Here’s a Tweet I just saw: Via my wife: the Barnes & Noble in Gaithersburg MD is refusing to allow people w/o power at home from recharging devices there. cc @BN_care — Andy...

Hey Marketers – Stop Blaming Your Clubs

by Jon DiPietro | Jun 15, 2012 | Inbound Marketing Strategy

“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage...

The Critical Question Business Owners Should Ask Their SEO Consultant

by Jon DiPietro | Jun 1, 2012 | Inbound Marketing Strategy

(or any other marketing consultant for that matter) Over the past few weeks, I’ve had an unusually high number of incidences with clients and/or prospects who have had negative experiences with SEO consultants. In one case, a new client had spent a significant...
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