by Jon DiPietro | Mar 15, 2013 | Inbound Marketing Strategy
When I was in college pursuing my electrical engineering degree, I had to take a digital logic course. This course taught us how to speak fluently in the only language computers truly understand; binary. Even though I had to build a computer from scratch in this...
by Jon DiPietro | Nov 29, 2012 | Inbound Marketing Strategy
If you don’t have any kids that are school age, humor me for a minute and pretend that you do. Now, answer me this question: How many times did they bring home a report card and you simply tossed it in the trash without looking at it? Hopefully the answer is,...
by Jon DiPietro | Nov 13, 2012 | Inbound Marketing Strategy
Nothing ventured, nothing gained. No pain, no gain. To win without risk is to triumph without glory. You can’t cross a chasm in two small jumps. Bang! You’re dead. Risk-taking is cherished American pastime. We admire the entrepreneurs and test pilots who push the...
by Jon DiPietro | Oct 12, 2012 | Inbound Marketing Strategy
Earlier this year, I had the pleasure of presenting How Not to Fail at Social Media at the 2012 ARC World Industry Forum. During the question and answer period following the presentation, one of the audience members asked me, “This all sounds great. How do I get...
by Jon DiPietro | Oct 8, 2012 | Inbound Marketing Strategy
As I speak with prospective inbound marketing clients and onboard new ones, I am constantly warning against comparing apples to oranges. Frequently, this means comparing an inbound marketing proposal to a website redesign or a search engine optimization campaign or a...
by Jon DiPietro | Sep 14, 2012 | Inbound Marketing Strategy
The world was swept up in Applemania yesterday as they unveiled the iPhone 5. As is usually the case, responses range from “yawn” to “life-altering!” But most of us will need to wait another week before we can get our hands on one to decide for...
