by Jon DiPietro | Aug 4, 2013 | Inbound Marketing Inquirer, Inbound Marketing Strategy
Back in the day, I was an engineer with expertise in three areas that collided after the terror attacks on 9/11; industrial control systems, water & wastewater treatment and software development. A highly unlikely series of events (too long to recount here) led me...
by Jon DiPietro | Jul 21, 2013 | Inbound Marketing Inquirer, Inbound Marketing Strategy
Inbound marketing is really pretty simple; create remarkable content, share it with your friends and then convert that interest into business. It’s just too bad that simple doesn’t alway mean easy. And, boy, this stuff sure ain’t easy.There are a few...
by Jon DiPietro | May 6, 2013 | Inbound Marketing Strategy
I’ve written and spoken about the Social Media Doppler Effect on several occasions. My premise is that even though most businesses have stopped dragging their feet with regard to social media and inbound marketing, they’re not moving nearly fast enough....
by Jon DiPietro | May 3, 2013 | Inbound Marketing Strategy
This is the resource page for my CSIA Executive Conference 2013 presentation, How Not to Fail at Social media. It contains a pre-recorded version of the presentation as well as some additional links you may find useful. Recommended Links Check out this Introduction to...
by Jon DiPietro | May 1, 2013 | Inbound Marketing Strategy
This is a great time to be a small business owner or entrepreneur. Thanks to inbound marketing, there has never been more free, high-quality resources available to learn lots of critical business skills. Of course, there’s no shortage of blogs, e-books, videos,...
by Jon DiPietro | Apr 5, 2013 | Inbound Marketing Strategy
As an inbound marketing consultant, the most difficult job I have is managing client expectations. To be honest, the concept of inbound marketing always makes sense to people when they hear it. It sounds very logical and they can’t wait to get started....
