by Jon DiPietro | Mar 1, 2013 | Marketing Analytics, Social Media Marketing
Here are two article headlines I’ve seen in the past 24 hours: LinkedIn Replaces Facebook as Top Social Tool Facebook Wins In Social Media Time-Spend Twitter Beats Facebook for B2B Lead Generation OK, so you’re telling me that LinkedIn is the...
by Jon DiPietro | May 5, 2010 | Marketing Analytics
One of my favorite, most quotable movies of all time is The Princess Bride. While a small group of kidnappers is pursued by a masked man, the ring leader (Wallace Shawn) repeatedly exclaims, “Inconceivable.” Eventually, Inigo Montoya (Mandy Patinkin)...
by Jon DiPietro | Apr 2, 2010 | Marketing Analytics
I typically check my Google Analytics every morning as part of my daily ritual. Since the reports are only updated daily, it lets me know whether anything out the ordinary happened the day before. A few weeks ago, I went two days without checking them and as you can...
by Jon DiPietro | Jan 17, 2010 | Marketing Analytics
This is a great cheat sheet for Google Analytics created by Ian Lurie at Conversation Marketing (embedded here under Creative Common license). Google Analytics Cheatsheet (from Conversation Marketing)