by Jon DiPietro | Oct 3, 2014 | Social Media Marketing
Last night, I had the pleasure of attending the New Hampshire High Tech Council’s third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular made me think about where we are in social media in 2014 and...
by Jon DiPietro | Aug 28, 2014 | Social Media Marketing
Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, “I told you so.” He’s much too polite to say it out loud, but he’s almost certainly thinking it. Because that’s the first...
by Jon DiPietro | Jan 22, 2014 | Social Media Marketing
I had the pleasure of interviewing Jen Falasca, who is currently the community manager at SmartBear Software. She’s been managing online communities since “Mark Zuckergerg was in diapers,” for such companies as Cisco, Discovery Communications and...
by Jon DiPietro | Jan 16, 2014 | Social Media Marketing
Managing social media correctly is imperative in today’s business environment and keeping up to date of changes and trends within social media outlets is equally important. The following facts might surprise you and encourage you to reevaluate, if not rework, the...
by Jon DiPietro | Oct 27, 2013 | Inbound Marketing Inquirer, Social Media Marketing
The first lesson businesses need to learn in the social media age is that they don’t have anywhere near as much control over their own brand as they used to have. I still run into CMOs of large corporations who approach social media like it’s a disease...
by Jon DiPietro | Oct 20, 2013 | Inbound Marketing Inquirer, Social Media Marketing
Mike Rowe is a television personality who is best known as the narrator for the Discovery channel’s Deadliest Catch and also hosted the series Dirty Jobs for 10 seasons. He’s on a one-man crusade to fight back against what he considers to be an unfair...
