by Jon DiPietro | Sep 19, 2012 | Social Media Marketing
I give lots of social media marketing presentations to individuals and organizations. Many of them are perplexed about Twitter. It’s understandable. I often compare getting started on Twitter to untangling a ball of string. You keep turning and rotating, looking...
by Jon DiPietro | Sep 18, 2012 | Social Media Marketing
“It takes years to build trust, seconds to break and forever to rebuild.” – Anonymous I’m a little hesitant to post this story because it’s almost every company’s nightmare and the excuse I hear most frequently for not embracing...
by Jon DiPietro | Sep 17, 2012 | Social Media Marketing
A recent study by Vocus in cooperation with Duct Tape Marketing reveals some interesting statistics regarding small and medium businesses’ use of social media in their marketing. “One of the most fascinating findings of the study was the divergent views of...
by Jon DiPietro | Jul 15, 2012 | Social Media Marketing
Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are...
by Jon DiPietro | Sep 19, 2011 | Social Media Marketing
Everyone who is tired of anecdotal “social media success stories” please raise your hand. OK, you can put it down now (but keep reading anyway). This article is not a lecture about why you should be using social media for customer support. This article is...
by Jon DiPietro | Jul 15, 2011 | Social Media Marketing
Let’s say you run a day-care center and you’re tired of parents being late to pick up their kids. What do you do? How about instituting a fine? That seems like it’s logical and could be effective. If parents had to pay extra, one would assume that...
