by Jon DiPietro | May 23, 2013 | Social Media Marketing
Blog comments are a great tool for expanding brand awareness (personal or business) and generating a little traffic back to your website. I get a not insignificant amount of referral traffic from comments I leave on blog posts. In fact, I’ve resolved to spend...
by Jon DiPietro | Mar 24, 2013 | Inbound Marketing Inquirer, Social Media Marketing
Each Sunday, I publish the Inbound Marketing Inquirer – my weekly newsletter. It contains the Tip Jar, which is content that is a subscriber-only benefit that I don’t usually publish. This week is an exception for two reasons. First, I like to give a...
by Jon DiPietro | Mar 14, 2013 | Social Media Marketing
This week’s radio segment on the Girard at Large program dealth with the demise of Google Reader and the rise of the social resume. Click to download in MP3 format (7.22MB)
by Jon DiPietro | Mar 1, 2013 | Marketing Analytics, Social Media Marketing
Here are two article headlines I’ve seen in the past 24 hours: LinkedIn Replaces Facebook as Top Social Tool Facebook Wins In Social Media Time-Spend Twitter Beats Facebook for B2B Lead Generation OK, so you’re telling me that LinkedIn is the...
by Jon DiPietro | Feb 15, 2013 | Social Media Marketing
I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at the Seventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect. For those unfamiliar with the Doppler effect, if you’re...
by Jon DiPietro | Jan 16, 2013 | Social Media Marketing
I’ve been doing inbound marketing evalutations for three years now. I have a few clients who ask me to reassess them annually and compare their scores to their competitors. In many of these cases, the scores have been falling even as these companies implement...
