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3 Misconceptions About the Death of Privacy

by Jon DiPietro | Feb 3, 2011 | Social Media Marketing

You may have heard this already, but this social networking thing is starting to get popular. It’s fundamentally altering the way we conduct our daily lives and that has lots of people coming unhinged. Daily shrieks on my Facebook wall warn of a new plan from...

Using LinkedIn and Quora for Lead Generation

by Jon DiPietro | Jan 27, 2011 | Social Media Marketing

OK, this cartoon is an admittedly cynical analogy to make to lead generation, but what the heck. I’m not suggesting that posters to LinkedIn and Quora are lonely or angsty, but I am saying that generating leads from them is frequently like shooting fish in a...

Web 2.0 and Market Share – Chicken or Egg?

by Jon DiPietro | Jan 12, 2011 | Social Media Marketing

Does Web 2.0 make a company effective or does an effective company use Web 2.0 to its advantage? It’s all to common to make an observation and infer its cause. If you were to measure elementary school standardized reading test scores against shoe size you would...

A Four Letter Word That Spells Social Media Success

by Jon DiPietro | Oct 26, 2010 | Social Media Marketing

Let’s face it – most organizations’ social media efforts are lame. We like to mock them and ask, “What were they thinking?” While it’s easy to criticize, I doubt most people could actually articulate the fundamental reason why a...

Social Media Internship: I Do Not Think It Means What You Think It Means

by Jon DiPietro | Jul 21, 2010 | Social Media Marketing

I occasionally post subjects with the subtitle, “I Do Not Think It Means What You Think It Means.”  The subtitle pays homage to one of my favorite sources of movie quotes, The Princess Bride (you can view this particular quote on YouTube). Today I’m...

Cognitive Surplus – Where Do People Find the Time?

by Jon DiPietro | Jul 8, 2010 | Social Media Marketing

OK, I will admit it – I may have a slight man-crush on Clay Shirky. I quote him often, watch any video he’s in, and read everything he writes. The term “thought leader” is overused in our hyperactive blogosphere, but the term truly applies to...
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