by Jon DiPietro | Apr 13, 2010 | Social Media Marketing
A guy walks into a bar and asks the bartender for a drink. The bartender replies, “Sure, hold on one minute. I just need your name and home address first,” and then snaps a quick photo. The patron thinks this is strange, but he’s been drinking at...
by Jon DiPietro | Mar 25, 2010 | Social Media Marketing
Stop me if you’ve heard this one before: “Get 300 followers per day on Twitter!” We all have, and I’ve heard this and other similar enticements in just the last couple of days. This topic has been covered ad nauseum by every social media and...
by Jon DiPietro | Mar 18, 2010 | Social Media Marketing
“Groundswell” by Forrester Research analysts Charlene Li and Josh Bernoffis one of the earliest and most influential books on the business effects and uses of social media. It is often at the top of recommended reading lists, and for good reason. The...
by Jon DiPietro | Mar 10, 2010 | Social Media Marketing, Tech Trends
The Guardian posted an article that provides eyetracking results, showing that users are ignoring the much hyped Google “real time” search results. The article goes on to postulate as to why this is, and in doing so makes some clever references to hidden...
by Jon DiPietro | Feb 3, 2010 | Social Media Marketing, Tech Trends
The results from the online footprint survey are in and that means that the Facebook Fan Page contest is done. Congratulations to Ken Steinberg! You can see the full results in the slide presentation below. The following series of blog posts discusses each question...
by Jon DiPietro | Jan 25, 2010 | Social Media Marketing
If Facebook were a spy novel, the terms of service would be enigmatic documents stored on microfilm and hidden in plain sight in some local library. The features are like James Bond’s clever gadgets, but are never at hand when needed and lack any meaningful...
