by Jon DiPietro | Jun 23, 2013 | Inbound Marketing Inquirer
The new Girard at Large website is approaching 30 days since its launch. But it didn’t take nearly that long to realize that something was very, very different from its previous incarnation. Almost instantly, there were already messages from Google that...
by Jon DiPietro | Jun 16, 2013 | Inbound Marketing Inquirer
How does your website look on the small screen? How well does your shopping cart work with tiny smartphone buttons? Is your social media activity happening during your audience’s most active periods? Or is mobile marketing just one more wrinkle in your online...
by Jon DiPietro | Jun 9, 2013 | Inbound Marketing Inquirer
“Well, we’re already 75% of the way through this project so we may as well see it through.” “We already paid for it, so we might as well use it.” “We just tried this once and it didn’t work, so we’re not about to try it...
by Jon DiPietro | Jun 2, 2013 | Inbound Marketing Inquirer
I held a Blogging for Business workshop earlier this week. It was a small group and we covered a lot of ground in a short amount of time. All of the attendees either hadn’t blogged before or are just getting started. Like most folks I speak with, one of their major...
by Jon DiPietro | May 26, 2013 | Inbound Marketing Inquirer
Social Media Examiner recently released their 2013 industry report. It surveyed 3,000 marketers regarding their social media marketing efforts. It contains some interesting data about how much time they’re spending and their strategies and tactics. I didn’t find...
by Jon DiPietro | May 12, 2013 | Inbound Marketing Inquirer
There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I...