by Jon DiPietro | Jan 11, 2010 | Social Media Marketing, Tech Trends
In its “Global powers of retailing 2010: Emerging from the downturn” report released yesterday, Deloitte identified several effects social media will have on retail businesses in 2010. Indeed, social networking has the potential to revolutionize the...
by Jon DiPietro | Jan 6, 2010 | Social Media Marketing
Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous spam, Or to take arms against a sea of multi-level marketers And, by opposing, unfollow them. How many people should you follow on Twitter? And should you automatically follow any one...
by Jon DiPietro | Dec 22, 2009 | Social Media Marketing
I’m giving away a copy of one of my favorite books, Clay Shirky’s “Here Comes Everybody.” In order to enter, you need to: Fill out a short survey about your online profile and habits (be sure to leave your contact information in the last...
by Jon DiPietro | Dec 16, 2009 | Social Media Marketing, Website Design
Have you Googled yourself lately? If you haven’t done a Google search on your name in the past 30 days, do it right now (and be sure to put your name in quotation marks). Go ahead, I’ll wait… OK, what do the results look like? Think about these...
by Jon DiPietro | Dec 14, 2009 | Social Media Marketing
On Thursday, 17-December I will be presenting Social Media and Its Effect on the Water Industry at the New England Water Works Association’s monthly meeting at The Lantana. As the tools and technologies that facilitate communications, sharing, and coordinating...
by Jon DiPietro | Nov 25, 2009 | Social Media Marketing
In a recent discussion with ISA leaders regarding how to lessen the number of emails it sends members, the topic of Facebook fan pages came up. The context of this discussion was focused on how ISA could be at least as effective at marketing its publications while...
