by Jon DiPietro | Aug 12, 2014 | Digital Marketing
Let’s face it. It’s hard to have a highly evolved digital marketing strategy when the goal posts get moved all of the time. Nevertheless, staying competitive requires that organizations be nimble and ever more sophisticated in their marketing approaches. Effective...
by Jon DiPietro | Aug 1, 2014 | Content Marketing
If you’re responsible for content marketing, you probably would use all the help you can get promoting it (not to mention productivity tips to help you save time). When you’re part of a company or team, it’s common to send out an email notification...
by Jon DiPietro | Jul 29, 2014 | Conversion Rate Optimization
So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of...
by Jon DiPietro | May 13, 2014 | Content Marketing
You’ve created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don’t tell the world. Kind of like the Doomsday Machine from the movie Dr. Strangelove. This content...
by Jon DiPietro | May 8, 2014 | Digital Marketing
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound...
