Digital Marketing Blog
Inbound Marketing: A Love Story
People who know me understand that I'm not a particularly "mushy" person. I am an engineer, after all. I like numbers and statistics and computers and machines. They far easier to predict and master than humans. In today's newsletter I wanted to talk about inbound...
How Lambda and Sigma Are Squeezing Inbound Marketing
I attended Hubspot's Inbound13 conference this past week. All I can say is, "Wow." I've been going for four years and the growth in quantity and quality have both been staggering. I felt a bit like a pre-adolescent girl at a Big Time Rush concert, as some of my...
GIMD: Getting Inbound Marketing Done
A couple of weeks ago, I asked the question, "Are you too busy to blog?" In that post, I made the case that the reality is that you're probably not too busy. Over the past couple of weeks, I've spoken with a bunch of prospects who say they're too busy for all of this...
Website Design: This Simple Question Changes Everything
This has been a busy website design week for me. Between proposals and client work, I've covered the same topic five or six times. Each conversation began in a different way but they all ended up in the same place. We need to make our navigation bar prominent so that...
Internet Marketing Risk Assessment: How and Why You Should Do Them
Back in the day, I was an engineer with expertise in three areas that collided after the terror attacks on 9/11; industrial control systems, water & wastewater treatment and software development. A highly unlikely series of events (too long to recount here) led me...
How to Create a Worthless Business Blog In 3 Steps
Writing a business blog is hard work. When I see businesses - especially small businesses - put in the effort, my heart sings! But when they do it in a way that makes all of that effort a complete waste of their time, it breaks my heart! Unlike Neidermeyer from Animal...
3 Characteristics of Remarkable Content
Inbound marketing is really pretty simple; create remarkable content, share it with your friends and then convert that interest into business. It's just too bad that simple doesn't alway mean easy. And, boy, this stuff sure ain't easy.There are a few reasons why...
Protect Yourself by Diversifying Your Social Media Marketing Portfolio
Job Change Notifier is shutting down. They're a utility that allowed LinkedIn users to be notified via email whenever one of their connections changed jobs. They didn't run out of money due to mismanagement and their app is extremely popular. So why are they shutting...
I Learned a Surprising Social Media Marketing Lesson from a Jazz Drummer
A couple of years ago, I caught a portion of a documentary about the rock band Rush. I'm a casual fan of theirs but probably even more so a fan of their drummer, Neil Peart. He's an impressive guy for many reasons. In addition to being widely recognized as one of the...
Why the Inverted Pyramid Works for Business Blogging (and everything else)
I've read a lot of stuff about writing. And I've written a lot of stuff about reading. I've studied the art of presenting. As a blogger, author and public speaker, I'm constantly on a quest to improve my communication skills. After all, that's what business blogging...