Digital Marketing Blog
My Top Ten Must-Read Inbound Marketing Blogs
How are you surviving on this first day after the demise of Google Reader? Given the paltry adoption rate of RSS in general, you probably never noticed. But this was quite a personal ordeal for me for two reasons. First, I'm not one of those people who fears change....
Are You Too Busy to Blog?
It's the most common excuse reason I hear for not blogging or participating on social media. "I don't have time for that. I'm too busy." Maybe you are. Maybe you aren't. I don't know and I'm not judging you. Lord knows I don't blog enough myself. But maybe I can...
3 Premium Content Marketing Strategies for Your Blog and Email Newsletter
Content marketing is hard work. How can you make sure you're getting the most return on that effort? It takes time and a whole lot of creative energy to come up with a constant stream of good ideas for remarkable articles. In some ways, it doesn't matter whether that...
SEO Case Study: What a Difference WordPress Makes
The new Girard at Large website is approaching 30 days since its launch. But it didn't take nearly that long to realize that something was very, very different from its previous incarnation. Almost instantly, there were already messages from Google that essentially...
Thinking Small Is the Key to Big Inbound Marketing Results
How does your website look on the small screen? How well does your shopping cart work with tiny smartphone buttons? Is your social media activity happening during your audience’s most active periods? Or is mobile marketing just one more wrinkle in your online...
Is Loss Aversion Holding Back Your Inbound Marketing?
"Well, we're already 75% of the way through this project so we may as well see it through." "We already paid for it, so we might as well use it." "We just tried this once and it didn't work, so we're not about to try it again." Do any of those sound familiar? They're...
Need Blog Ideas? How About 75 of Them In 5 Minutes?
I held a Blogging for Business workshop earlier this week. It was a small group and we covered a lot of ground in a short amount of time. All of the attendees either hadn’t blogged before or are just getting started. Like most folks I speak with, one of their major...
Social Media Marketing Industry Report
Social Media Examiner recently released their 2013 industry report. It surveyed 3,000 marketers regarding their social media marketing efforts. It contains some interesting data about how much time they’re spending and their strategies and tactics. I didn’t find...
How to Author a Worthless Blog Comment
Blog comments are a great tool for expanding brand awareness (personal or business) and generating a little traffic back to your website. I get a not insignificant amount of referral traffic from comments I leave on blog posts. In fact, I've resolved to spend more...
How to Pitch and Manage Inbound Marketing Projects With J-Curves
Life is simple. It’s just not easy. The same can be said for inbound marketing. There are lots of factors that will determine whether or not your inbound marketing initiative will be successful. Making a checklist of these factors is helpful but not terribly useful....