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Digital Marketing Blog

Everybody Lies – Including Your Prospects

House, M.D. was a U.S. television show from 2004 through 2012. The show's main character, Dr. Gregory House, was (according to Wikipedia) "a pain medication-dependent, unconventional, misanthropic medical genius who leads a team of diagnosticians at the fictional...
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Google’s Mobile-Friendly Algorithm Update Is Coming

For those digital marketing professionals who've been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the course...
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2015 Control System Integrators Digital Marketing Benchmark Report

With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...
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Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe

SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...
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Comprehensive Content Promotion Guide

You've created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don't tell the world. Kind of like the Doomsday Machine from the movie Dr. Strangelove....

Ease Content Marketing Pain with CoSchedule

Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you've tried your hand at content marketing, you didn't need a...