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Digital Marketing Blog

Everybody Lies – Including Your Prospects

Gregory House, M.D. never believed anything his patients told him because, according to him, "everybody lies." House, M.D. was a U.S. television show from 2004 through 2012. The show's main character, Dr. Gregory House, was (according to Wikipedia) "a pain...

Google’s Mobile-Friendly Algorithm Update Is Coming

For those digital marketing professionals who've been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the course...

2015 Control System Integrators Digital Marketing Benchmark Report

With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...

Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe

SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...

What To Do About the Heartbleed Bug

by Jon DiPietro | Apr 17, 2014 | Digital Marketing | 0 Comments

The Heartbleed Bug is not specifically a digital marketing topic. However, I'm covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that they will be particularly vulnerable to this bug. Second, I'm getting...

The Real Reason Why CopyBlogger Is Removing Commenting

by Jon DiPietro | Mar 26, 2014 | Search Engine Marketing | 0 Comments

[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It's a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them. First,...

3 Ways to Boost Your e-Commerce Sales

by Jon DiPietro | Mar 12, 2014 | Conversion Rate Optimization | 0 Comments

There are three basic metrics that determine how much revenue your e-commerce website will generate. It's important to look at each one and maximize their performance. The good news is that they're not additive, they're multiplicative. That means that making...

Blogging for Business Wrap-up

by Jon DiPietro | Mar 6, 2014 | Content Marketing | 0 Comments

We held our inaugural webinar this past Tuesday, Blogging for Business. It was a huge success and the first in an ongoing series of marketing & sales webinars we'll be conducting. Our next topic will be SMB Guide to Prospecting With LinkedIn. Be on the lookout for...

Internet Marketing: Go Mobile or Go Home [updated]

by Jon DiPietro | Feb 27, 2014 | Digital Marketing | 0 Comments

Yup. Here's yet another post about how important mobile is in your marketing efforts. I know you've probably heard it before, so why am I writing this blog post? It's not just link bait. I've seen three different reports in the past 48 hours that all point in the same...

Next Webinar: Blogging for Business

by Jon DiPietro | Feb 18, 2014 | Content Marketing, Webinars | 0 Comments

We're launching a free webinar series to help marketers and business owners improve their Internet marketing skills. We'll be running them every two weeks and the first in our series will be Blogging for Business on March 4, 2014 at 1pm ET. [button...

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