The Pursuit of Digital Happiness

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Digital Marketing Blog

Everybody Lies – Including Your Prospects

Gregory House, M.D. never believed anything his patients told him because, according to him, "everybody lies." House, M.D. was a U.S. television show from 2004 through 2012. The show's main character, Dr. Gregory House, was (according to Wikipedia) "a pain...
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Google’s Mobile-Friendly Algorithm Update Is Coming

For those digital marketing professionals who've been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the course...
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2015 Control System Integrators Digital Marketing Benchmark Report

With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...
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Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe

SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...
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8 Must-Read Marketing Books for Startups

by | Feb 13, 2014 | | 0 Comments

With countless resources available to entrepreneurs wishing to take the leap in the startup unknown, it can be difficult at times to judge which advice is truly helpful. The following list is a collection of must-consult marketing books (including three by Seth Godin...

4 Inbound Marketing Success Stories

by | Feb 6, 2014 | | 0 Comments

In today’s competitive market, startups have to find creative ways to make themselves stand out. Companies are finding success when implementing inbound marketing strategies. As defined by BuzzStream Blog, inbound marketing, or communicating your message to customers...

Blogging Tools Checklist

by | Jan 28, 2014 | | 1 Comment

In an internet marketing environment saturated with blogs of every description, it’s an excellent idea to use whatever blogging tools are at your disposal to make your content stand out. More and more businesses are taking advantage of blogging as a means of...

Domesticating IT Joins Authentia: Movin’ On Up

by | Jan 23, 2014 | | 5 Comments

As a child of the 70’s, I (all too) frequently turn to songs and television and movie quotes from that era. One song that might describe today’s announcement is Billy Joel’s “Movin’ Out.”  But I think a more appropriate one would be the theme song from the Jeffersons,...