Digital Marketing Blog
Case Study: Business Expansion Through Strategic Market Entry
Aria Solutions is a product and service provider to industry agnostic world class contact centers. Their 15 year old business has been built upon a partnership with Genesys Labs. The executive team at Aria described their vision of growth as expanding into the...
Top Inbound Marketing Posts of 2013
I thought I'd wrap up the year with a retrospective look back at the top posts from this blog. If you're a newcomer, then this is your chance to see what you've missed and if not, then it's an opportunity to see which posts resonated most with your fellow Inquirers....
Preparing the Executive Team for Inbound Marketing
So you’ve decided to embrace inbound marketing? Before you launch that blog or start writing that ebook, there are a few things you should probably know.
Top 5 Social Media Marketing Lessons Learned in 2013
American philosopher George Santayana (1863-1952) said, "Those who cannot remember the past are condemned to repeat it." It's for that reason (and not schadenfreude) that I want to recount my top 5 list of social media #fails from this year. Let's take a stroll down...
Fundamentals of Software Service Delivery
The first in a series, this article introduces the role and framework for software service delivery.
Inbound Marketing Fitness Programs
This morning I started up a new fitness program. I went "all in," so to speak. Bought the DVDs. Did the fitness test. Recorded my weight and body fat percentage. Downloaded the mobile app. Added workouts to my calendar. There are very specific reasons why I did all of...
Piracy Is Your Friend: Or Why Giving Stuff Away Works
I'm not beneath saying, "I told you so." Just two weeks ago, I gave you 4 reasons why content marketing works. Nearly 3 years ago, I wrote an article explaining that customer liberation - not piracy - was responsible for the decline in music industry revenue. What do...
Supercharge Your Content Marketing With PowerPoint
The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let's face it: We can always find a higher short term business priority. And so the blog...
Four Reasons Why Content Marketing Works
Content is the fuel that propels any inbound marketing effort. A consistent, well-written blog and/or email newsletter results in a loyal audience that is eager to hear what you have to say and tends to share it with others (hint, hint). A high quality, well-promoted...
How Does Google Hummingbird Affect Keyword Rankings?
Organic Search Engine Marketing used to be so straightforward. Make sure your on-page signals (URL, title, headings, alt text, keyword density, etc.) were good and then generate back-links with optimized anchor text. Alas, those days are long gone. Google's algorithm...